What's the story, why the name change?
When I started out, I had so many different ideas of how I wanted to shape my business. I wanted to do logos, custom art, corporate design, make cards make clothing, basically if it involved design, I wanted to do it.
Kim Roach Design, seemed to be the perfect fix because it really did take in all those pieces and different styles of design. As the years past, and I picked up clients for all these types of design, there was one part that always excited me. The thought that someone would give my art in card form to express how they felt. When I created ads or branding my stomach would go in knots and the anxiety would set in. This never happens when I create cards.
As I continue on with trying to pick up new retailers outside of my home province and the Maritimes, my name is just a name. It’s not really a brand, it doesn’t really catch, or at least I don’t think it does. It was just a catch all. So this fall, I really started to think about changing. I did talk to some others around me and while there was some resistance (why change now), there was also a lot of understanding.
One day, I was playing around in my studio, making a piece to go on my own wall, I created a poster with the words “Happy Sappy Heart” on it in big bold letters. I felt so inspired thinking of the words that really do describe me. I posted a pic on Instagram of the poster, and the replies came flooding in about how it was such a perfect fit for me. I had been chatting with a consulting firm about the name change, and when we discussed this one, it seemed like a light bulb turned on inside my head. Everything seemed to fall into place, and I literally built the whole brand identity in a weekend. The styles and paths I had struggled with seemed really clear.
I’m so excited to get moving on changes. I’ve been working behind the scenes, getting things ready. I have goals to be fully switched over by the end of February. EEK! Someone hand me the coffee quick!